Black and white photo of Felicity Moore
This is me. Photo: Brian Andrews.

Hi! Looking for a bit more about me? You came to the right place. 

A writer since forever, it was a surprise to nobody that I tipped my cap for a career as a print journo. So, after finishing my journalism degree I launched into a cadetship at the Daily Mercury in Mackay.

That was about 20 years ago and I’ve been tapping away at the keyboard ever since for an array of various employer overlords. 

I have worked in newspapers and magazines in Mackay, London, Sydney and Brisbane, working for the man at organisations such as News Corp Australia, Next Media, Bauer (ACP), and Reed Elsevier.

I have also been a regular presenter on morning TV program, Mornings With Kerri-Anne (Nine Network, (see a few of my clips here) and local radio (ABC).

Blogging is bliss

I’ve been blogging for more than a decade, launching my first blog in 2007, a parenting blog for News Corp, called “Mum Said”, which attracted more than 17,000 unique readers daily.

My next blog was my own venture, called, launched in 2010, and was named in the Kidspot top 50 of mummy bloggers in 2010 and was a finalist in 2011.

Advocacy work

I was a founding director of Australia’s first political parent advocacy group, The Parenthood which was a lobbying voice for Australia’s parenting community.

PR portfolio

A shift into PR for Big Splash Communications led to working with clients such as  AMP, the Brisbane Racing Club, property analysts Urbis, developers Australand (now Frasers) and Queensland house-and-land developer Ausbuild. 

Aspiring novelist

I’m excavating my innermost thoughts and torturing myself in a committed effort to write the great Australian novel. My favourite fictional characters as: Stephanie Plum, Sookie Stackhouse, and Kay Scarpetta.