Black and white photo of Felicity Moore
Felicity Moore

Felicity Moore has been a journalist and media operative for almost 20 years, in a career that includes print, radio and television.

She is currently the Media and Communications Manager for the Real Estate Institute of Queensland.

Her print media career began as a cadet news reporter at APN’s Daily Mercury newspaper in Mackay, Queensland. Since then she has worked in newspapers and magazines in London and Australia, at organisations such as News Corp Australia, Next Media, Bauer (ACP), and Reed Elsevier. She has also presented regularly on Australian morning television program, Mornings With Kerri-Anne (Nine Network) and local radio (ABC).

Mummy blogger

Felicity’s first blog was a parenting blog for News Corp, called “Mum Said”, launched in 2007. That grew to be the second-most popular blog in their stable (behind Emily Jade O’Keeffe’s Girl About Town-style blog) attracting more than 17,000 unique readers every day, before she went out on her own with Moore4Mums.com in 2010. Moore4Mums.com was named in the Kidspot top 50 of mummy bloggers in 2010 and was a finalist in 2011.

Felicity enjoyed being part of this community of women in the early days of ‘mummy blogging’, a community that included such leading lights as Kerri Sackville, Bern Morley and Rebecca Sparrow, to name just a few.

During this time Felicity was a regular on-air parenting editor on Nine’s Mornings with Kerri-Anne program. (see a few of my clips here). She was also a regular on ABC 612 local radio host Steve Austin’s parenting panel (check out some of our segments here).

Advocacy work

Felicity was a founding director of Australia’s first political parent advocacy group, The Parenthood and she remains very proud of the achievements and track record of this group on behalf of Australia’s parenting community.

PR portfolio

That work with The Parenthood led directly to a transition from News Ltd into PR. Felicity worked in a boutique agency for awhile servicing a range of property clients, including property analysts Urbis, developers Australand (now Frasers) and local house-and-land developer Ausbuild, before going in-house and becoming the REIQ’s media liaison.

Aspiring novelist

Felicity is currently working on her first novel and lists her favourite fictional characters as: Stephanie Plum, Sookie Stackhouse, and Kay Scarpetta.

On Saturday mornings Felicity runs 5km with her local Parkrun group and on Saturday nights she crochets on the couch while drinking champagne.